LISA K. ADAMS Resume

• Served as head of marketing departments

• Developed creative experiential marketing campaigns

• Managed integrated marketing calendar for all revenue streams, by channel, campaign, and deadlines

• Promoted programs and events with multi-channel strategies: website, email marketing, social media marketing, print and digital advertising, radio, and pr

• Collaborated with cross-functional teams

• Developed relationships with local partners

• Post campaign analysis to measure ROI and KPIs

• Budget setting and managment

• Event Ideation

• Event Planning

• Sponsorships

• Setup / Tear Down

• Manage Volunteers

• Revenue/Expenses

• Magazine articles
• eBooks / KDP / Kindle Create
• Website content
• Blog posts
• Social media
• Collateral
• Digital & Print Ads
• SEO strategies
• Press releases
• Issuu

• Google My Business/Bing
• Facebook/Business Suite
• Instagram
• X/Twitter
• LinkedIn
• YouTube
• TikTok
• Pinterest
• Hootsuite, Buffer, CinchShare
• Paid & Organic
• Reels

• SilverStripe
• Milestone
• SquareSpace
• Vizergy
• Vizlly

• Adobe Photoshop
• Canva
• Publisher

• Ongage
• MailChimp
• Travelclick
• Revinate

• iMovie
• Canva
• Reels in Instagram & TikTok

• Advertising Schedules
• Commercial Orders
• Production copy
• Proposals & Packages
• Working with Agencies
• Branding

• Multi-line phones
• Ordering office supplies
• Proposals
• Filing, Copy, Fax

• Word
• Excel
• Publisher
• Power Point
• Access

CREATIVE, WRITER, CONTENT CREATOR | 2018-Current

Author of Lisa Kay’s Party Plans: How to Plan a Derby Party ebook and multi-media social campaign.

• Research, writing, and editing content
• Self-publishing with Kindle Create and Kindle Direct Publishing
• Website content writing and blog posts
• Social media account setup and strategic planning
• Email marketing
• Graphic design
• Photography and videography
• Freelance marketing
• Event Planning - Christmas in the Village

MARKETING MANAGER | February 2023 - September 2024

• Head of Marketing Department

• Marketing strategy for leisure, group, conference, weddings. spa, food and beverage

• Contribute to revenue management

• Ensure consistency with brand identity across multi-channel marketing efforts

• Develop and manage marketing timeline to plan and monitor project work

• Optimize content on Resort website with back end SEO and keyword-enhanced content

• Develop marketing collateral for entire Resort including wedding and meeting brochures, spa brochures, and general resort brochure

• Internal electronic marketing, utilizing Telemetry

• Updating digital menus, utilizing Untappd

• Responsible for ordering Sales and Marketing print collateral

• Manage content on all marketing platforms

• Identify advertising and marketing opportunities

• Email marketing utilizing Ongage

• Develop partnerships with local businesses

• Responsible for marketing content creation and graphic design of print and digital ads

• Develop a social media strategy and oversee social media content

• Execute and manage campaigns on social media platforms utilizing Hootsuite

• Manage relationship with Resort’s marketing vendors to ensure results and consistency

• Assist other departments with digital marketing and collateral needs to ensure accurate and consistent branding

• Analyze marketing success utilizing google analytics, and social media platform analytics

• Maintain and monitor online presence of Blue Harbor Resort & Conference Center

• Execution of all marketing initiatives

• Maintain Marketing Budget

• Assist with development of yearly marketing budget and strategy

• Training and development for Marketing Coordinator

• Serve as Editor-in-Chief for Lake Life Sheboygan, a lifestyle magazine

• Event planning - Taste of Sheboygan

MARKETING SPECIALIST | Temporary Assignment, Remote

197 guest rooms with onsite restaurant and over 20,000 square feet of function space. Brought onboard temporarily to get marketing on track. 

• Website content writing on brand and elaraconvention.com

• Digital marketing across third-party platforms

• Social media account setup and strategic planning

• Sales collateral writing and design

• Implemented SEO strategies

• Wrote and distributed press releases

AREA MARKETING MANAGER | 2019-2020, Remote
TASKFORCE | 2017-2019
MARKETING MANAGER, PHEASANT RUN RESORT | 2017-2019
DIRECTOR OF SALES & MARKETING, DAYS INN LA CROSSE | 2015-2016
SALES & MARKETING COORDINATOR, DAYS INN LA CROSSE | 2013-2014

Oversee Marketing for:

Pheasant Run Resort | 300 Guest Rooms | 80,000 sq ft Convention
Merrill Hotel | 122 Guest Rooms | 12,700 sq ft Conference
Delta Hotels Milwaukee NW | 134 Guest Rooms | 4,625 sq ft Event Space
Holiday Inn Oceanfront | 133 Guest Rooms | 4,608 sq ft Event Space
Days Inn La Crosse | 148 Guest Rooms | 5,000 sq ft Conference
Mainstage Theater, Comedy Club, Golf, Spa, Restaurants, & Attractions

• Developed and managed strategic annual marketing plans and budgets

• Directed marketing projects from conceptual planning to final implementation

• Promoted programs and services with multi-channel strategies

• Project management

• Digital marketing across third-party platforms

• Social Media Marketing organic and paid campaigns with targeted demographics (22 accounts)

• Reputation management

• Developed insights on marketing campaigns to assess performance against goals

• Website content development, landing pages, blog writing

• Launched new website at Pheasant Run Resort

• Worked with public relations, media, and creative agencies (including Marriott Field Marketing)

• Developed relationships with local businesses to drive revenue and engage with the community

• Managed email marketing content

• Oversaw preparation of marketing copy, images, videos, emails and other collateral

• Event planning, coordination, and sponsorship sales

• Generated sponsorships with related and partnering entities to enhance marketing objectives

• Developed radio branding campaign for weddings at Days Inn, bookings up 147% YOY

• Consulted with department heads to manage marketing initiatives

• Mentored local personnel on best practices and protocols to maximize productivity

• Participated in or lead marketing, revenue, and sales meetings as needed

• Booked group business, managed negotiated accounts

• Temporary Director of Sale & Marketing, Merrill Hotel

• Taskforce training Marketing Manager, Chicago Mart Plaza

• Taskforce training Sales & Marketing Manager, Perry Hotel Key West

CONTENT COORDINATOR | 2018-2019, Remote

• Wrote residential and themed feature articles, community stories, and advertorial content

• Edited and proofed final magazine draft

• Organized issue planning and obtained referrals for future articles

ADMINISTRATIVE ASSISTANT & EVENT COORDINATOR | 2010-2013
RECEPTIONIST, SALES & TRAFFIC ASSISTANT | 2009-2010
SALES ASSISTANT | 2003-2008

Managed events from small corporate meetings to large vendor events, including a wedding tradeshow event with fashion show, sponsorship events, motorcycle giveaways, charitable events, and an annual fireworks event for upwards of 10,000 attendees.

• Coordinated and executed major station and multi-station events

• Managed event setup and tear down

• Served as onsite event point person

• Coordinated event schedules and managed volunteer staff

• Wrote event promotional scripts

• Managed event invitations, mailings, and RSVPs

• Managed event revenue and expense reports

• Ordered supplies for events

• Managed event Facebook pages

• Developed content for event websites

• Maintained text club accounts

• Facilitated communication between sales and programming departments to execute promotions and sponsorships

• Maintained sponsorship calendar and promotional sponsor database

• Extensive training in branding businesses

• Sales and promotional collateral writing and design

• Attended Grammar Training & Proofreading seminar, created Power Point presentation, conducted training for staff

• Assisted agencies with advertising schedules, orders, and commercial production

• Assist sales staff with filing, order writing, creating proposals, and packages

• Maintained master account database in Microsoft Access

• Completing daily commercial traffic logs, entering orders and commercial production, maintaining customers and users

• Instrumental in transitioning to new traffic software system

• Created instruction manuals, Trained five people in various aspects of Radio Traffic

• Backed up Business Manager, receivables and bank deposits

• Reports, filing, faxes, ordered office supplies, answered multi-line phone, transcribed commercials

• Managed partnership with comedy booking agent