LISA K. ADAMS Resume

 

PROFESSIONAL SUMMARY

I have 20+ years of marketing experience, 3+ years of professional event planning experience, 7+ years in hospitality, and a lifetime in the theatre. I am self-motivated and highly organized with a strong work ethic. My theatre background helped me develop strong verbal communication skills and training has made me an expert in written communication. I enjoy a fast-paced work environment and continued learning.

I am a self-driven, creative and innovative marketer with incredible organizational skills. I’m driven and dedicated to get the job done with expert accuracy and routinely perform above expectations.

My innate curiosity has made me a life-long learner who is able to quickly pick up on new systems. I’m consistently reaching for the next opportunity or idea which helps me improve processes and quickly innovate marketing strategy to stay on the cutting edge.

marketing experience

  • • Marketing Strategy
    • Content Development
    • Website Content
    • Email Marketing
    • Social Media
    • Creative
    • Detail-Oriented
    • Organizational Skills
    • Creative
    • Critical Thinking
    • Problem Solving

  • • Magazine articles
    • eBooks / KDP / Kindle Create
    • Website content
    • Blog posts
    • Social media
    • Collateral
    • Digital & Print Ads
    • SEO strategies
    • Press releases
    • Issuu

  • • Google My Business/Bing
    • Facebook/Business Suite
    • Instagram
    • X/Twitter
    • LinkedIn
    • YouTube
    • TikTok
    • Pinterest
    • Hootsuite, Buffer, CinchShare
    • Paid & Organic
    • Reels

  • • Adobe Photoshop
    • Canva
    • Publisher

  • • SilverStripe
    • Milestone
    • SquareSpace
    • Vizergy
    • Vizlly

  • • Ongage
    • MailChimp
    • Travelclick
    • Revinate

  • • iMovie
    • Canva
    • Reels in Instagram & TikTok

  • • Event Planning
    • Sponsorships
    • Setup / Tear Down
    • Manage Volunteers
    • Revenue/Expenses

  • • Advertising Schedules
    • Commercial Orders
    • Production copy
    • Proposals & Packages
    • Working with Agencies
    • Branding

  • • Multi-line phones
    • Ordering office supplies
    • Proposals
    • Filing, Copy, Fax

  • • Word
    • Excel
    • Publisher
    • Power Point
    • Access

accomplishments

Athena Leadership Nominee 2023
Sheboygan County Chamber of Commerce

Marketing Leader of the Year Nominee 2018
Hostmark Hospitality Group

Manager of the Year Regional Nominee 2018
Illinois Hotel & Lodging Association

SMART Artist [Employee] of the Year 2017
Hostmark Hospitality Group

Chairperson of the Promise Committee 2017
Community Involvement & Green Initiatives
Pheasant Run Resort

Director of Sales & Marketing of the Year Nominee 2015
Hostmark Hospitality Group

HostMark Promise Circle Awards Quarterly in 2015, 2016
Days Inn La Crosse

 

PROFESSIONAL EXPERIENCE

  • CREATIVE, WRITER, CONTENT CREATOR | 2018-Current

    Author of Lisa Kay’s Party Plans: How to Plan a Derby Party ebook and multi-media social campaign.

    • Research, writing, and editing content
    • Self-publishing with Kindle Create and Kindle Direct Publishing
    • Website content writing and blog posts
    • Social media account setup and strategic planning
    • Email marketing
    • Graphic design
    • Photography and videography
    • Freelance marketing
    • Event Planning - Christmas in the Village

  • MARKETING MANAGER | February 2023 - September 2024

    • Head of Marketing Department

    • Marketing strategy for leisure, group, conference, weddings. spa, food and beverage

    • Contribute to revenue management

    • Ensure consistency with brand identity across multi-channel marketing efforts

    • Develop and manage marketing timeline to plan and monitor project work

    • Optimize content on Resort website with back end SEO and keyword-enhanced content

    • Develop marketing collateral for entire Resort including wedding and meeting brochures, spa brochures, and general resort brochure

    • Internal electronic marketing, utilizing Telemetry

    • Updating digital menus, utilizing Untappd

    • Responsible for ordering Sales and Marketing print collateral

    • Manage content on all marketing platforms

    • Identify advertising and marketing opportunities

    • Email marketing utilizing Ongage

    • Develop partnerships with local businesses

    • Responsible for marketing content creation and graphic design of print and digital ads

    • Develop a social media strategy and oversee social media content

    • Execute and manage campaigns on social media platforms utilizing Hootsuite

    • Manage relationship with Resort’s marketing vendors to ensure results and consistency

    • Assist other departments with digital marketing and collateral needs to ensure accurate and consistent branding

    • Analyze marketing success utilizing google analytics, and social media platform analytics

    • Maintain and monitor online presence of Blue Harbor Resort & Conference Center

    • Execution of all marketing initiatives

    • Maintain Marketing Budget

    • Assist with development of yearly marketing budget and strategy

    • Training and development for Marketing Coordinator

    • Serve as Editor-in-Chief for Lake Life Sheboygan, a lifestyle magazine

    • Event planning - Taste of Sheboygan

  • MARKETING SPECIALIST | Temporary Assignment, Remote

    197 guest rooms with onsite restaurant and over 20,000 square feet of function space. Brought onboard temporarily to get marketing on track. 

    • Website content writing on brand and elaraconvention.com

    • Digital marketing across third-party platforms

    • Social media account setup and strategic planning

    • Sales collateral writing and design

    • Implemented SEO strategies

    • Wrote and distributed press releases

  • AREA MARKETING MANAGER | 2019-2020, Remote
    TASKFORCE | 2017-2019
    MARKETING MANAGER, PHEASANT RUN RESORT | 2017-2019
    DIRECTOR OF SALES & MARKETING, DAYS INN LA CROSSE | 2015-2016
    SALES & MARKETING COORDINATOR, DAYS INN LA CROSSE | 2013-2014

    Oversee Marketing for:

    Pheasant Run Resort | 300 Guest Rooms | 80,000 sq ft Convention
    Merrill Hotel | 122 Guest Rooms | 12,700 sq ft Conference
    Delta Hotels Milwaukee NW | 134 Guest Rooms | 4,625 sq ft Event Space
    Holiday Inn Oceanfront | 133 Guest Rooms | 4,608 sq ft Event Space
    Days Inn La Crosse | 148 Guest Rooms | 5,000 sq ft Conference
    Mainstage Theater, Comedy Club, Golf, Spa, Restaurants, & Attractions

    • Developed and managed strategic annual marketing plans and budgets

    • Directed marketing projects from conceptual planning to final implementation

    • Promoted programs and services with multi-channel strategies

    • Project management

    • Digital marketing across third-party platforms

    • Social Media Marketing organic and paid campaigns with targeted demographics (22 accounts)

    • Reputation management

    • Developed insights on marketing campaigns to assess performance against goals

    • Website content development, landing pages, blog writing

    • Launched new website at Pheasant Run Resort

    • Worked with public relations, media, and creative agencies (including Marriott Field Marketing)

    • Developed relationships with local businesses to drive revenue and engage with the community

    • Managed email marketing content

    • Oversaw preparation of marketing copy, images, videos, emails and other collateral

    • Event planning, coordination, and sponsorship sales

    • Generated sponsorships with related and partnering entities to enhance marketing objectives

    • Developed radio branding campaign for weddings at Days Inn, bookings up 147% YOY

    • Consulted with department heads to manage marketing initiatives

    • Mentored local personnel on best practices and protocols to maximize productivity

    • Participated in or lead marketing, revenue, and sales meetings as needed

    • Booked group business, managed negotiated accounts

    • Temporary Director of Sale & Marketing, Merrill Hotel

    • Taskforce training Marketing Manager, Chicago Mart Plaza

    • Taskforce training Sales & Marketing Manager, Perry Hotel Key West

  • CONTENT COORDINATOR | 2018-2019, Remote

    • Wrote residential and themed feature articles, community stories, and advertorial content

    • Edited and proofed final magazine draft

    • Organized issue planning and obtained referrals for future articles

  • ADMINISTRATIVE ASSISTANT & EVENT COORDINATOR | 2010-2013
    RECEPTIONIST, SALES & TRAFFIC ASSISTANT | 2009-2010
    SALES ASSISTANT | 2003-2008

    Managed events from small corporate meetings to large vendor events, including a wedding tradeshow event with fashion show, sponsorship events, motorcycle giveaways, charitable events, and an annual fireworks event for upwards of 10,000 attendees.

    • Coordinated and executed major station and multi-station events

    • Managed event setup and tear down

    • Served as onsite event point person

    • Coordinated event schedules and managed volunteer staff

    • Wrote event promotional scripts

    • Managed event invitations, mailings, and RSVPs

    • Managed event revenue and expense reports

    • Ordered supplies for events

    • Managed event Facebook pages

    • Developed content for event websites

    • Maintained text club accounts

    • Facilitated communication between sales and programming departments to execute promotions and sponsorships

    • Maintained sponsorship calendar and promotional sponsor database

    • Extensive training in branding businesses

    • Sales and promotional collateral writing and design

    • Attended Grammar Training & Proofreading seminar, created Power Point presentation, conducted training for staff

    • Assisted agencies with advertising schedules, orders, and commercial production

    • Assist sales staff with filing, order writing, creating proposals, and packages

    • Maintained master account database in Microsoft Access

    • Completing daily commercial traffic logs, entering orders and commercial production, maintaining customers and users

    • Instrumental in transitioning to new traffic software system

    • Created instruction manuals, Trained five people in various aspects of Radio Traffic

    • Backed up Business Manager, receivables and bank deposits

    • Reports, filing, faxes, ordered office supplies, answered multi-line phone, transcribed commercials

    • Managed partnership with comedy booking agent

EDUCATION

Digital Conference
Milestone – Chicago, IL

Superior Results Selling
Master Connections Associates

Copywriting Training
Chris Maddock, Wizard of Ads

Theatre Arts - Acting
Viterbo University – La Crosse, WI