Writing

I guess I’ve always been a writer! I remember writing short stories in elementary school, poetry in middle school, and philosophy in college. I picked up blogging in 2007 because I was bored and have continued on and off that journey since then, most recently resurrecting my blog on BlogSpot as I embarked on what became a Soul Journey in the summer of 2021.

I studied Grammar & Proofreading in my radio station days and trained other staff in this skillset. As an Administrative Assistant, I helped write proposals and eventually wound up planning events where I managed writing for social media and writing radio station promo copy. In 2011 I had an opportunity to take copywriting training from Wizard of Ads’ partner, Chris Maddock.

In hospitality I really had a chance to showcase my writing as I launched unique landing pages about local events to funnel travel shoppers to our website and even maintained a blog for the Wyndham Wyzard’s travels around La Crosse, WI during my time with the Days Inn hotel.

Moving into a position where I was handling marketing exclusively for hotels, I continued to write for websites learning the value of SEO marketing to increase website traffic. I also wrote content for print ads, digital ads, social media, and email marketing.

From 2018-2019 I was the Content Coordinator for St Charles Living Magazine where I coordinated local feature articles and an event calendar as well as wrote advertorial content for sponsors and a feature article about a local resident each month.

In 2018, I took on the challenge of writing my Grandmother’s memoirs, which is still a work in progress. I took a break in early 2021 to write Lisa Kay’s Party Plans: How to Plan a Derby Party, a multi-media approach to party planning including an ebook available on Amazon.

In my current position at Blue Harbor Resort, I recently launched a digital lifestyle magazine, Lake Life Sheboygan, in which I serve as Editor-in-Chief.

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