Websites
I began developing content for websites in 2011 as an Event Coordinator in radio. When I moved into a marketing position in hospitality in 2013 I began using VFM Leonardo/Vizzly to manage our hotel and restaurant website and began developing local attraction landing pages to funnel travel shoppers to our site. During this time we were featured as a Superstar Story Teller, Merchandising Hero, and as a Case Study for Success.
When I moved to Pheasant Run Resort in 2017 I started working with Milestone CMS and worked as the Project Manager to launch a new website increasing sessions up 132% YOY, social leads up 114% YOY, and time on site up 3.7% YOY in the first year. Assuming responsibilities for several hotels and restaurants as an Area Marketing Manager for Hostmark Hospitality Group, I learned to use Vizergy and SquareSpace to manage websites for hotels and restaurants as well. I am an expert at writing landing pages to increase SEO.
Because SquareSpace is a breeze to use, I chose it for my own website as well as The Station, which launched in 2022. I incorporated menu pages, an event calendar, and blog, as well as several forms linking to MailChimp.
As the Marketing Manager at Blue Harbor Resort in Sheboygan, WI, I taught myself how to use SilverStripe CMS, wrote all the back-end SEO, and rewrote every page. Since I started in 2023 I have also significantly expanded the content offered on the website.
Website Marketing Skills
Website Content Creation
Web Maintenance
Website Landing Pages
Website SEO
Website Content I’ve Written Recently
Elara Convention Center Website
Theatre from the Ground Website